Chitika is a display advertising network that primarily aims to provide advertisements that are relevant to the content. The big difference is, the ads displayed are driven by the visitor’s search query, not directly by the content on a given page. Also, similar to AdSense and other ad networks, you are paid per click, which you’re probably very familiar with.
Chitika is a company based out of Westborough, MA and is a primary non-contextual advertising company. In contextual advertising, the publisher script filters the website for keywords and returns advertisements based on that keywords. Google adsense is the market leader in contextual advertising and Chitika being a non-contextual program is a very good choice along with adsense or an adsense alternative.
Chitika is very good for many websites where adsense results are poor. For example, Chitika can show relevant ads for a site with very few text and lot of video content. Likewise, local sites especially do well with Chitika ads than adsense. This is because Chitika scans the search strings that we used to reach the website.
Chitika is one of the best alternative to Google Adsense, may be you know about it even then I am telling you this to make Chitika Review more effective, because in some countries Like UK, USA, Canada Chitika perform almost equivalent to Google Adsense.
Chitika does not have strict sign up requirement.Even small website or new website can apply for publisher account.They do not take much time to approve my account.But Chitika does have layers of publisher accounts.Best ads are shown to premium publishers (websites with loads of traffic or quality traffic).
Joining with Chitika is easy as publishers and advertisers from all countries are accepted and there are no restrictions as to the minimum impressions of the site. Chitika puts your website under three levels which are Gold, Silver and Bronze. Gold has tier 1 advertisers , Silver has tier 2 advertisers and Bronze has tier 3. The levels are determined by the impressions your website makes
Chitika
is compatible with Google Adsense. You do not have to make any changes
to your Adsense layout nor to Chitika ads to make them work
together.They are compatible out of box.In fact it is claimed that using
Chitika along with Adsense increases earnings.The reason cited is
competition between the ad networks.Some people do complain lower
Adsense CTR after using Chitika.So you might have to place them on your
website and then decide the result.
Ad Types
Chitika has the maximum possible combinations of Ad formats. The supported formats includes
550x250
Mega-Unit, 500x250 Mega-Unit, 728x90 Leaderboard, 120x600 Skyscraper,
160x600 Skyscraper, 468x250 Mega-Unit, 468x180 Blog Banner, 468x120 Blog
Banner, 468x90 small Blog Banner, 468x60 mini Blog banner, 550x120
Content Banner, 550x90 Content banner, 450x90 small content banner,
430x90 small Content banner, 400x90 small content banner, 300x250
Rectangle, 300x150 Rectangle wide, 300x125 mini Rectangle Wide, 300x70
mini Rectangle Wide, 250x250 Square, 200x200 small Square, 160x160 small
square, 336x280 Rectangle, 336x160 Rectangle Wide, 334x100 small
Rectangle Wide, 180x300 small Rectangle Tall, 300x70 mini Rectangle
180x150 small Rectangle.
Chitika does offer very simple and easy to use interface.The reporting is decent.They report traffic and clicks along with eCPM and your earning for each day.The data is also broken geography wise.But you will not get URL based reporting.But that does not is big drawback as majority of advertising networks provide this much details only.
Chitika does offer very simple and easy to use interface.The reporting is decent.They report traffic and clicks along with eCPM and your earning for each day.The data is also broken geography wise.But you will not get URL based reporting.But that does not is big drawback as majority of advertising networks provide this much details only.
Payment
- Payment Methods Available: Check and PayPal.
- Payment Terms: Net-30.
- Minimum Payout Threshold: $10.
Chitika
has low minimum payout threshold.The minimum payment threshold is $10
if payment method is PayPal.The minimum payment threshold is $50 if
check payment method is selected.
Chitika referral program
Chitika
offers referral program.You can earn 10% of your referral earning for
15 months.But the referral stats is not updated until referral is paid
once.This is one area they should work on.Other advertising networks do
show referral stats whether they have made money or not.
Conclusion
At
the end of the review, our conclusion is the non-contextual advertising
company Chitika can be a fairly good choice for people who has product
based blogs and also for general websites. Since they scan the search
strings that we used to reach the website, they are able to outperform
adsense for websites containing video content and having little text.
Their ad format is unique and have great aesthetics, and their payout is
at 10$. Considering all this, Chitika is a good choice.

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